Why Creating an International Lifestyle Matters

Dateline: Belgrade, Serbia

Being a Nomad Capitalist means you signed up for international lifestyle.  You are interested in looking out across the entire world and seeking the places that best suit you- not only in how you do business, but who you are as a person — and what kind of lifestyle you want to live.

Many of us come from backgrounds in countries such as the United States and elsewhere in the West — places which have traditionally been revered as the foundation of the “world’s best” when it comes to building a life.

Now, many of us also are questioning that: We may have had glimpses that we want something different, we don’t fit into our ‘home’ culture, or we are inspired by what might be possible if we took the leap and lived abroad.

So, why does creating an international lifestyle actually matter? What is the point of putting in all this effort to immerse yourself in new places?

To me, it’s about upgrading my sense of what “feels like home”.

When I glance over at what is happening in the US, I find myself less and less able to relate.

Sure, it’s important for me to know what’s going on in the world and nurture relationships with people I care about there. I have many fond memories and loving friendships that are important to me.

However, there comes a point where it starts to not make sense anymore for what I want.

When every headline is just embarrassing — nothing but outrage over non-problems, hyped up TV news, bad political arguments, social tensions and stories of one crime or lawsuit after the next … It appears to me like jaded people doing and saying things that less than inspiring, to say the least.

I’ve spent the past 2 months or so in a variety of countries across the Middle East, Asia, and Europe. I’ve met nothing but friendly, interesting people from all walks of life, in different industries and with different takes on world issues.

The overwhelming majority of them are polite, curious, self-sufficient, and knowledgeable about the world. They approach life with an open mind, speak multiple languages, and have a place within their rapidly changing societies and nations.

I’m grateful to have grown up in the USA, but there’s little there for me anymore. Beyond getting an education and enjoying some hedonistic pleasures of New York or Los Angeles, I’m sort of over it. It may be worth questioning whether, FOR YOU, you are getting access to the “world’s best” for what you value as a person.

Here in Belgrade, I walk around and see beautiful people, creative new restaurants, well-stocked bookstores and shops with local fashion and new businesses popping up every day. There is a sense of “non-jadedness” here — openness to visitors, and a desire to participate in a future of a globalized world.

I walk around Dubai and see the tallest buildings in the world, trains that are as clean as a new car, people from 150 different countries working together. Or look at somewhere like Kuala Lumpur, Singapore, Hong Kong — growing at such a rapid rate with new hotels, modern retail, futuristic infrastructure, and more that is so beyond the scale of what the US could imagine.

And what do I hear about back home?

Some person suing another company for a stupid reason and making a viral fuss about it?

Some shooting happening in a public place?

Some politicians arguing about a pointless investigation that will never be solved?

Is this the best we can do? Really?

I’m not interested in jaded people. I don’t want to be part of the past. I want to be around people who are creating a different kind of world.

I want people who don’t look at me like I’m nuts when I simply strike up a conversation and are open-hearted and inviting and curious about the world and others. I want to focus my energy on solving big problems and answering big questions. My travels show me there are so many different ways to do this thing called “life”. There’s so much more to this planet – don’t let fear stop you from going out and finding what makes YOU excited about business and life.

Brian Greco

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